Founded in Florence in 1921, Gucci is one of the world's leading luxury brands. It designs, produces and distributes high-quality luxury goods, including ready-to-wear, handbags, small leather goods, luggage, shoes, gifts, fragrances and eyewear. The brand has a history of incorporating iconic design elements across all product categories; examples include the horsebit, the green-red-green web, and the GG logo.
Gucci's current Creative Director, Frida Giannini, has brought a powerful point-of-view to the house's accessories. By reinterpreting iconic elements from Gucci's past, such as the 'Flora' scarf patterns and equestrian imagery, she has infused a rich heritage with new energy and modern sex appeal. Her fresh and joyous vision combined with her savvy interpretation of the Gucci legacy has delighted fashion followers around the world.
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